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Frozen Fruits: Adapting to the Modern Lifestyle

Fresh v/s Frozen – is there any difference nutritionally?

 Texture and nutritional deterioration of Frozen during long shipping and storage?

 Addition of caloric syrup and other additives in Frozen? Is there any difference in taste?

These are some common questions asked when we go for Frozen Fruits instead of Fresh ones. It’s now time to break these stereotypes and learn to enjoy these Frozen Fruits & Veggies in every season without any guilt.

Nutritional Difference?

It’s a common misconception that there is substantial deficit in nutritional content of the frozen fruit or veggie when compared to the fresh ones!

But the secret is that nutrient content of your all time accessible favourite frozen fruit is maintained by freezing it with Individual Quick Freezing – a technique that does not allow to form large ice crystals and freeze the individual fruit or berries at extremely low temperature.

IQF is done when the fruits are at their peak of ripeness, so that we can lock the nutrients by freezing them; this helps to retain the nutrients during long shipping and storage if maintained at suitable temperature. Though taste and texture may vary, but still perfect for byproducts such as smoothies and scrumptious desserts.

The most common thought while consuming frozen is that, if it contains any adulterant or any sweetener to increase the shelf life? The answer is – No!

Your frozen fruit and berries are as natural as fresh without any artificial sweetener or sugar and good to go for weight watchers and people craving for all kinds of veggies, fruits or berries all year round. The best part about Frozen is that it breaks all geographical boundaries. Even if some fruit is not native to a region, it can be made easily available. For example, Blueberries are not being produced in India but there has been a rise in mass consumption. The principal reason behind accessibility is affordability. A rare product’s demand is only high when the price point is more affordable.

Not only accessible, but also affordable because once the nutrients are locked, it’s easy to handle the suitable temperature at which the frozen items need to be shipped and stored and can go longer than fresh with less handling issues. Whereas fresh items are likely to get spoiled easily and therefore needs extra care in handling and maintaining temperature while shipping and storage. It’s the intrinsic value of freshness which is why it must be sold at a particularly higher price.

Frozen fruits are also considered more environment friendly, as frozen leads to less food waste and less spoilage, since it’s not as perishable on its journey from farm to your refrigerator!

Apart from being easily available, economical and environmental friendly, there are some smashing recipes which are loved with these Frozen Berries.

  1. A Warm Berry Porridge:

Make your oats porridge and add a cup of your favourite berries from the top. You can add the berries while cooking too and serve this healthy beautiful looking porridge with a drizzle of honey.

  1. Berry Oats Pancakes:

Blend milk of your choice with some berries, banana and a cup of oats into a thick paste and use the batter to make your healthy berry luscious oats pancakes. Top it with some blueberries and maple syrup.

  1. Blue Breakfast Protein Smoothie:

A blend of frozen blueberry, ½ banana, 2 dates with a scoop of protein powder and a milk of your choice.

  1. Berry and Banana Cake:

Just add your favourite berries in your banana cake batter and enjoy!

Frugivore has introduced the most affordable Frozen Berries – Blueberries, Raspberries, Strawberries, Blackberries and Mix Berries. Our range starts from Rs 49 with a pocket friendly pack of 50 grams. Try them now to know what’s all the hype about!