The Quintessential Fresh Story !
The year is 2016. We have brands like Nike, Toyota, Mc Donald’s, American Express, Vodafone, and many more, well established in India, providing the same products and services as in the West. Still there was something missing. Being the largest democracy, one of the fastest growing economy with huge foreign investments, there was simply no reason for absence of same quality of fresh products & services in India as in West. On one side we have same shoe of Bata or Adidas which is sold across the globe or the same Honda Civic driven everywhere or the viral sensation Apple iPhone, but we still do not have the same level of fresh produce available. Exploration and immense study of this highly visible gap led to the inception of Frugivore.
The simple fact that India still does not have the quality of fresh produce it deserves gave rise to tons of questions which could only be answered after in-depth research, detailed study and real experience. After researching pan India fresh produce sector, studying about West’s fresh business and experiencing ground realities as farmers, the problem was well defined into six broad heads:
1. Basic Farming Knowledge & Awareness
2. Poor Hygiene & Safety Standards
3. Fragmented Supply Chain
4. Infrastructure & Cold Chain
5. Packaging, Processing & Value Addition
6. Technological & Finance Issues
Frugivore started with the ideology of being the ‘Buying Agents’ of consumers rather than ‘Selling Agents’ of wholesalers/intermediaries/producers. While there were significant investments on organizing farming and agriculture, there was hardly any effort towards what consumers deserve.
We have tried to bring the global standards of quality to rub off with our 300+ SKUs (Stock Keeping Unit) in fresh. Fresh food preferences varies across the globe: Americans are accustomed to top notch Apples & Bananas, British shoppers cannot keep any prejudice with the quality of Potatoes they buy, while French are sensitive towards a perfect Zucchini or Courgettes, and lastly Swiss consumes the best Lettuces. Identifying global standards is very theoretical but making use out of them is what brings real value addition. To get things organized, Frugivore curated a list of Key Quality Items, based on two broad criterias. First, the items which have higher sales i.e. top selling fresh products having higher penetration into customer’s carts and kitchens. Second, the items important to the customers who buy it. Avocado, Fresh Blueberry or Mushroom Portobello are examples of important items. Let’s look at some of the KQI offered by us:
1. Apples: Standard pack size with neat finish. No room for pieces with injuries or touching. Measured sugar & juice content.
2. Bananas: Standard size, typically longer than what is generally offered in market or general trade. Minimal black/brown marks assured.
3. Potatoes: Standard size in weight depending on the market supply. Washed into suma tap water and cleansed with ultrasonic technology a better looking superior product.
4. Zuchinnis, Cucumbers & Gourds: Consistent shape, size and weight achieved through sorting and grading.
5. Lettuces & Other Leafies: Sourced from specialized farms accruing to better end product. Value added by suma tap washing and ultrasonic cleaning.
6. Avocado: Standard size, colour and weight. Special attention given to ripening cycle during varied temperatures throughout the year.
Frugivore aims to develop standards after thorough research, education and experience to provide a peaceful shopping experience. We may make some hard calls in this process which may appear counter economic or unviable, but the idea of providing a premium, stress-free, grocery shopping experience to Indians outweighs all the cons.
Striking the Balance with Exotics!!!
Have you ever thought how Broccoli is more preferred than Cauliflower nowadays?
Ever given a thought about how the Indian fresh fruits...
Jan 31, 2021
Fats - Not Bad!!!
We have always been confused about eating fats, as we think eating fats would lead to weight gain and considered it as the root cause of heart p...
Jan 19, 2021
Know Your Sugar Better!
We came up with this topic because it is the basic step to start the healthy journey which is the new year resolution of most of the people! To ...
Jan 06, 2021
Picture an old - fashioned see saw, with plenty of ups and downs. That’s how our blood sugar level goes over the course of day. That all d...
Dec 28, 2020
Not So Sweet!!!
Drinking 12 Oz of regular Coke with 140 calories is a big no when compared with Diet Coke which contains zero calories. Do you know, w...
Dec 09, 2020
Dry Fruits - The Ultimate Powerhouse!
Remember receiving those colourful and decorated boxes packed with different types of wholesome delights? The popular and most loved superfood, ...
Dec 04, 2020
C.H.E.E.S.E - Your Favourite Food
Yummmm!!!! that stretchy mozzarella on pizza and those fragrant pieces of deliciousness and goodness that changes the food into a heavenly treat...
Nov 25, 2020
The Modern Milk Variants
Have you ever wondered, why milk is considered as the most important and healthy drink for the human body? Packed with calcium,...
Nov 18, 2020
The New Age Meat!
Imagine a dinner table which has Bacon Caesar Salad, Chicken Florentine, Prawns in Brandy Sauce, the grand Pork Pepperoni & the epic Brusche...
Oct 26, 2020
Whole Foods - The Way Forward!
The more we get to know about healthy eating and nutrition, the more we think we should eat the way people did a hundred years ago!
Oct 07, 2020
Bravocado Recipes - Part Two!!
So the previous blog was just not enough. Avocado as a superfood is quite versatile. From Pancakes to Ice Creams, from Toasts to Tacos this supe...
Sep 28, 2020
Bravocado Recipes - Part One!!
Struggling to make your meal delicious with super healthy Avocados? How to make your family change their not-so-healthy lifestyle and get them o...
Sep 19, 2020
The Legend of Guacamole
How to make your kids eat healthy or incline them towards health foods in their growing years has always been a challenge. And not only kids, it...
Sep 12, 2020
Fresh Roasted Coffee!
Here's the thing, nothing is more alluring to us than the freshest form of products we consume, and we step onto the same boat when we talk ...
Sep 07, 2020
Covid-19: A few myths busted!
The world came to a halt with the outbreak of SARS-CoV-2 popularly feared by the name of Coronavirus.
The World Health Organisati...
Jun 09, 2020
The Millennial Greens.
All Millennials have completed atleast two decades of their lives. Although, in this social media era, where eyes meet screens more than other e...
Jan 27, 2020
Your Avocado Story !!
Hey there fellow Avocado-lover, we literally feel the same for this superfood. Avocados, now a staple in West have gained immense popularity in ...
Jan 18, 2020
New Decade: New Responsibilities !
Greetings from Frugivore for the New Year!
2020 is not only a new year but commencement of a new decade. The difference is that this n...
Jan 14, 2020
The Christmas Dinner - Part Two!!
This is with continuation where we left – A room full of happy faces and tummies anticipating on what’s there in the main course and...
Dec 24, 2019
The Christmas Dinner - Part One!
Let’s face it! Festivities are here and so is our ever not satisfied craving to hit that sweet spot for Christmas Dinner. Surrounded by fa...
Dec 23, 2019
Bugs in your Greens? Tragedy? – No, it’s a love story!
Picture this - you are preparing for a Sunday salad in your kitchen happily slicing your carrots and chopping the leafies when Mr. Bug creeps in...
Nov 30, 2019
Apple - The one God gave, not Jobs!
The most sold fruit in the whole wide world - Apples are one of the most popular and loved fruit globally. Apples are mostly eaten raw but have ...
Nov 25, 2019
Mamma Mia Mushrooms!
For the love of Mushrooms let’s dive in for some amazingly delicious and easy to make recipes. If your kids do not really like Mushrooms, ...
Nov 12, 2019
Blueberry Bonanza !
There’s a fad going on around all the food items involving Blueberry already. Cheesecakes, Muffins, Pies and the list goes on with t...
Nov 08, 2019
Vegan's the way!
Going Vegan is not as big as it seems. It’s a matter of choice. Everyone has the right to choose what they want to consume. What has come ...
Oct 18, 2019
50 Shades of Avocado ;)
Avocado is a fruit usually grown in equatorial regions; it has a thick rough skin, and a soft gooey pulp. An Avocado has 5 stages of maturity.
Sep 19, 2019
Reasons to Buy Grapefruit Online in Delhi
Grapefruits have shot to popularity with more and more people becoming aware of its amazing health benefits. To enjoy grapefruit, one has to acq...
Jul 26, 2019
Exotic Fruits in Delhi - Stay Healthy and Young
If you are a fruitlover, you can enjoy the goodness of your chosen fruit along with multiple benefits it brings to you. The major benefit of add...
Jul 26, 2019
Best Foods for Your Skin and Hair
Ever heard of the saying you are what you eat? Turns out, Science has proven it Time and again, as Research consistently find healthy food to be...
Jul 13, 2019
Going Green – Why are Green Vegetables Recommended?
Obesity and being overweight are major problems plaguing many of the world’s nations, and this unhealthy weight problem has also been lead...
Jul 13, 2019
Buying Imported Fruits Online ? Read this !!
The fresh-fruit sector of India is now facing changes with the presence of stores selling products and even imported fruits online. And this is ...
Jul 06, 2019
Safety & Hygiene
We are delighted to share with all our patrons that Frugivore is ISO:22000 certified and has HACCP (Hazard and Critical Control Points) in place...
May 17, 2019
Just like the killing spell of the greatest fictional movie series – ‘Harry Potter’, Avocado is a super effective health fruit...
May 11, 2019
Where do you buy your Fresh ?
Picture this: an elderly lady dressed in expensive silk saree, gold bangles, diamond ring, platinum earings, wearing an exquisite pashmina, gets...
Jan 14, 2019
How fresh are you!
When we commissioned this website recently, the question arose - should we have a blog. And it was decided we should because that’s how we...
Jan 14, 2019
Winter Warm-Up Recipies
Hey folks, its that time of the year again with cold nights and chilly, foggy mornings setting in. Our blogpost today is all about keeping you c...
Jan 14, 2019
Thailand is famous for many things. Thai Fruits is one of them – fruits are an immensely popular export of Thailand (next only to Thai mas...
Dec 31, 2018